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Hair By Vineeta

Rooted in Legacy. Driven by Passion.

About Vineeta
Meet the Founder of Hair by Vineeta

Vineeta is the visionary behind Hair by Vineeta, bringing over a decade of hands-on experience and generational expertise in the hair extension industry. Originally from Cochin, Kerala—widely known as God’s Own Country—she has spent the last five years building her career in Canada while maintaining deep roots in her family’s legacy in India.

Her academic background reflects a strong foundation in business and leadership. She holds a Bachelor’s degree in Marketing & Advertising from Curtin University of Technology (Singapore), a Master’s degree in Public Administration from Madras Christian College (India), and a Postgraduate Certificate in Human Resource Management from Humber College (Canada).

Vineeta’s journey in the hair industry began early, inspired by her mother, Mallika Sreekumar, who founded Hair by Mallika in 2006. From a young age, Vineeta played a key role in the business, overseeing core aspects of hair processing and customization. Her dedication to quality, ethical sourcing, and personalized service helped lay the foundation for what would become her own brand.

Certified in various professional hair extension techniques such as Fusion, Tape-In, Micro Bead, Nano Bead, and Micro-Loop, Vineeta has trained in Kerala and Tamil Nadu in India, as well as at Jessica Hair in Toronto. She brings both technical expertise and artistic flair to her craft. Through Hair by Vineeta, she continues the family legacy with a modern, ethical, and customer-focused approach—offering premium, ethically sourced hair products to clients around the world.

Our Story

Hair By Mallika

At Hair By Mallika (previously known as Waves Hair), we specialize in transforming your hair dreams into reality. Owned and led by Mallika Sreekumar, a renowned hair extension specialist with over 15 years of expertise, we bring you the finest quality hair extensions, custom-crafted to enhance your natural beauty.

About Mallika Sreekumar

Mallika’s journey in the world of hair started in 2005, in the vibrant city of São Paulo, Brazil. With a passion for hair artistry, Mallika trained in various techniques including hair processing, coloring, stitching, and the art of making and hair extension installation/ application. Her knowledge and skills have been honed through learning from the best in Brazil, Italy, South Korea,Switzerland and China, bringing an international touch to every service she offers.

Since 2006, Mallika has been perfecting the craft of hair extensions, ensuring that each client receives not just a product, but a personalized service experience tailored to their needs.

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Latest News

News & Trends

April 2019

Certification in Hair Extension Technician Training (Keratin Glue, I-Tip Extension, Machine-made Hair Topper, Wig and Clip-on Extensions) – Waves Hair Extensions

July 2023

Hair Extension Training Program (Fusion, Tape-In, Micro Beads, Micro Loop) – Jessica Hair Extensions

March 2025

Hair Extension Masterclass – Lammy Academy, India

May 2025

Hair Extensions Certificate in Human Hair Processing, Manufacturing & Installation – Hair by Mallika, India

June 2025

Establishment of Hair by Vineeta

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